#FALLTERMONYOURTERMSUSF | 2020 | Creative Director
Due to the success of the Dose of Gratitude campaign, Provost Wilcox reached out again to have me lead a semester long campaign. The #FallTermOnYourTermsUSF campaign created a positive outlook on the new college experience USF students are facing this academic year and it emphasized connectivity regardless of physical location. Once again, I provided pro-bono creative services for this 20-week project and was the project manager and creative director overseeing a team of 6 graphic design students and alumni.
Visuals of #FallTermOnYourTermsUSF placed a diverse group of characters in student centered situations that are being experienced in different physical locations. The situations emphasized a sense of togetherness, understanding, and bring a tone of lightness while communicating an underlying message of a community that cares. This campaign affirmed that students made the right choice starting or continuing their college education during this unprecedented time and that they are exactly where they should be, at USF.
Digital assets were distributed in various social media channels that promoted sharing, interacting, and dialogue amongst the USF student body. I once again collaborated with colleagues within the School of Art & Art History including K-J Mathieson, who led the team of student animators and created the below video documentation of this project.
Jenny Yucus, Creative Director
Illustrators
Tessa Wilson, Alumni
Emily Butler, Alumni
Lukas Walters, Student
Giselle Godinez, Student
Kevin Brown, Student
K-J Mathieson, Animation Director
Animators
Maria Garcell
Jack Siambanes
Amber Newman
Cassie Jacobsen
Brooke Welch
Alexus Oehler
Original Music
Clint Randles
Sound Design
Sinba
Video Director
K-J Mathieson
Video Editor
Ty Primosch